Mobile Marketing 2025

Optimizing the Future of Digital Engagement

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  • When Mobile Marketing Crosses the Line: ​What the AT&T Case Teaches Us​ 

    Taylor Scott The Law That Was Violated: Mobile Cramming and the FTC Act When mobile marketing is done right, it builds trust, enhances customer experiences, and drives loyalty. But when it crosses legal or ethical boundaries, the consequences can be severe, not just for consumers, but for companies as well. The case of AT&T and…

  • Tap, Swipe, Buy: The Power of Mobile Marketing

    Tap, Swipe, Buy: The Power of Mobile Marketing

    Taylor Scott, September 14, 2025 In today’s digital-first world, it’s no surprise that brands are turning away from billboards and toward smartphones. In 2024, the worldwide population of internet users was estimated to be an impressive 5.5 billion (Petrosyan, 2025). Mobile marketing—through apps, text messages, and mobile-optimized websites—isn’t just convenient, it’s powerful. Compared to traditional…